Feb 23, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog
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BUA 2209 - Principles of Marketing

Credits: 4
An introduction to the marketing function. The focus is primarily on “for profit” firms and their approaches to the marketing discipline. The course tests the student’s mastery of fundamental marketing concepts, principles, and definitions. Several case studies supplement the required texts and lecture contents.



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