Mar 23, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog
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COM 3420 - Media Analysis and Criticism

Credits: 4
Rather than passive spectators, audiences actively interpret media messages. This class examines the complex dialogue in the U.S. corporate commercial media system among media producers telling their fiction and nonfiction stories, commercial interests looking to make a profit, and individuals seeking information, entertainment and identity. We examine the social role of media with a focus on the symbolic nature of media messages. Rooted in a political economy theory of media and drawing from critical theories and postmodernist perspectives, approaches include semiotics, structuralist, narrative, and ideological analyses.
Prerequisites COM-1101 and COM-1102 and 57 or more credit hours



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