Marketing Major

Department of Economics and Business Administration

Department Chair: Julie Routzahn, Ph.D.

Description

Today’s marketers shape the products and perceptions of the 21st century economy. McDaniel’s marketing major is a professional, interdisciplinary program using both traditional classroom and immersive, experiential learning. Students will develop skills in key areas such as market research, marketing strategy, consumer behavior, marketing mix management, social media, and digital marketing. These skills are in high demand by employers offering rewarding careers across multiple industries.

Requirements

Core (40 credits):

Marketing Environment (select one - 4 credits):

BUA 2205 - The Legal Environment of Business
BUA 2210 - Ethics and Business
BUA 2211 - Entrepreneurship
BUA 2214 - Principles of Management
ENC 1T01 - Introduction to Innovation

Marketing Implementation Group One (select one - 4 credits)::

Marketing Implementation Group Two (select one - 4 credits)::

Departmental Writing (select one - 4 credits): Cannot count to meet other groups.

Capstone (4 credits):

BUA 4100 - Business Strategy and Policy

Total Program Hours: 60

Requirements for Departmental Honors

Departmental honors are recognized at graduation and are recorded on the students’ permanent record. To receive departmental honors, students must:

Have a grade point average of 3.50 in all courses taken in the major.
Be recommended by the department.

BA/MS Pathway Program

The Bachelor of Arts in Marketing offers an Accelerated Bachelor’s to Master’s Pathway Program for academically qualified McDaniel students.