GRN 531 - The Business of Aging

Credits: 3
This course examines how the aging population creates opportunities for business innovation, development, and expansion in areas such as healthy aging, quality of care, brand marketing, and personal and commercial services. Students will examine their roles in reshaping aging outcomes for wellness, the economy, and society. Activities include mapping aging trends, examining marketing strategies, and developing a strategic plan for products, services, and innovations for aging focused businesses.