PSI 2216 - United States Campaigns and Elections

Credits: 4
An examination of the development of American election campaigns from party-based to candidate-centered and media-oriented. The course features in-depth coverage of the role of public opinion polling and its various strategic and tactical uses in campaign politics. Among the topics related to survey research will be sampling, question wording, questionnaire design, and analysis of the results.
McDaniel Plan: Social, Cultural, and Historical Understanding