2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing
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Today’s marketers shape the products and perceptions of the 21st century economy. McDaniel’s marketing minor is a professional, interdisciplinary program using both traditional classroom and immersive, experiential learning. Students will develop skills in key areas such as market research, marketing strategy, consumer behavior, marketing mix management, social media, and digital marketing. These skills are in high demand by employers offering rewarding careers across multiple industries.
Programs
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