Marketing

Professors McIntyre and Routzahn (Department Chair); Associate Professor Duvall; Assistant Professors Kahn and Ramnarine; Professor of Practice Burdett; Lecturers Hockley and Looney, Visiting Assistant Professor Murphy.

Areas of particular teaching interest: McIntyre: money and financial markets, international economics and finance, data analytics, macroeconomic theory; Routzahn: managerial, cost, and advanced accounting, corporate finance, economics of gender; Duvall: introductory, intermediate, and tax accounting; Kahn: data analytics, labor economics, economics of sports, microeconomic theory; Ramnarine: economic development, data analytics, economic issues and policy; Burdett: consumer behavior, global marketing, principles of marketing; Hockley: business strategy and policy, entrepreneurship, management theory and practice, international business; Looney: business ethics, entrepreneurship, investment theory and practice; Murphy: auditing, managerial accounting, tax accounting.

Today’s marketers shape the products and perceptions of the 21st century economy. McDaniel’s marketing major is a professional, interdisciplinary program using both traditional classroom and immersive, experiential learning. Students will develop skills in key areas such as market research, marketing strategy, consumer behavior, marketing mix management, social media, and digital marketing. These skills are in high demand by employers offering rewarding careers across multiple industries.

Marketing

Programs