Marketing Minor

Core Courses (12 credits):

• BUA 2209 - Principles of Marketing
• BUA 3306 - Consumer Behavior
• BUA 3310 - Integrated Marketing Communications (IMC)

Marketing Environment (select one - 4 credits):

• BUA 2101 - Global Markets and Marketing
• BUA 2106 - Introduction to Innovation
• BUA 2205 - The Legal Environment of Business
• BUA 2210 - Ethics and Business
• BUA 2211 - Entrepreneurship
• BUA 2218 - Organizational Culture & Behavior

Marketing Implementation Group One (select one - 4 credits):

• ART 1116 - Graphic Design I
• ART 2206 - Digital Imaging
• BUA 2103 - Digital Marketing
• BUA 2217 - Professional Selling & Sales Management
• ENG 2103 - Transmedia Storytelling
• ENG 2120 - Editing for Publication
• ENG 2219 - Multimedia Writing & Design

Marketing Implementation Group Two (select one - 4 credits):

• BUA 3308 - Retail Management
• COM 3160 - Health Communication
• COM 3220 - Intercultural Communication
• COM 3610 - Visual Communication
• ENG 3307 - Social Media: Rhetoric and Design
• ENG 3309 - Approaches to Everyday Discourse

Total Credits: 24

Additional Information:

• No more than three courses from a major or minor can count towards the Marketing Minor.