BUA 4105 - International BUA Capston
Increasingly, business is required to compete in multiple foreign markets or domestically against foreign competitors. Understanding the challenges associated with this and developing skills in
these areas has become an essential requirement for success. This class teams students with companies to prepare an internationally market development and business strategy. Students will
increase their awareness of international business opportunities while gaining valuable and practical business skills, knowledge, and experience.
To this end, students work in groups of up to four (4) people assigned to an operational Hungarian company. They will work with its management to develop an international business entry strategy for a foreign market. Students complete market research, secondary research prior and post trip, and primary research during the trip. These results will be reported in their company’s final report and international entry strategy business plan. Students and industry representatives will travel to a designated market to attend a trade show(s) and/or business meetings and events. Students will also schedule regular meetings with their company representative to keep them informed and obtain information and required details.
This course is offered at the Budapest campus.
Prerequisites BUA 2209, ECO 3306, ECO 3304 and ECO 3320
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