Marketing Minor

Required Core Courses:

• BUA 2209 - Principles of Marketing
• BUA 3306 - Consumer Behavior

Digital Marketing (Choose at Least One Course):

• CIN 2201 - Television Production
• ENC 1111 - Make It, Market It, Sell It
• ENG 2103 - Transmedia Storytelling
• ENG 2106 - Writing for Main Street
• ENG 3307 - Social Media: Rhetoric and Design
• ENG 3312 - Writing for Nonprofit Organizations *

Promotion 1000/2000-Level (Choose at Least One Course):

• ART 1117 - Design
• ART 2206 - Digital Imaging
• CIN 2301 - Basic Video Editing
• ENG 2214 - Editing and Desktop Publishing

Promotion 3000-Level (Choose at Least One Course):

• COM 3160 - Health Communication *
• COM 3220 - Intercultural Communication
• COM 3420 - Media Analysis and Criticism
• COM 3610 - Visual Communication *
• ENG 3309 - Approaches to Everyday Discourse

Additional Information:

• At least one course must be experiential in focus.  See asterisks (*) for courses that meet this criteria.
• No more than three courses from a major or minor can count towards the Marketing Minor.

Total Credits: 24