Marketing Major

Required:

• BUA 1101 - Principles of Accounting I
• BUA 2101 - Global Markets and Marketing
• BUA 2103 - Digital Marketing
• BUA 2209 - Principles of Marketing
• BUA 3306 - Consumer Behavior
• COM 2201 - Quantitative Research Methods
• COM 2202 - Qualitative Procedures
• STA 2215 - Introduction to Statistics
• ECO 1103 - Introduction to Economics

•  

• BUA 4100 - Business Strategy and Policy

• OR

  Senior Marketing Capstone

Marketing Environment (select one):

• BUA 2205 - The Legal Environment of Business
• BUA 2210 - Ethics and Business
• BUA 2211 - Entrepreneurship
• BUA 2214 - Principles of Management

Marketing Implementation Group One (select one):

• ART 2206 - Digital Imaging
• ART 2207 - Art and Digital Culture
• ENG 2103 - Transmedia Storytelling
• ENG 2106 - Writing for Main Street
• ENG 2219 - Multimedia Writing & Design

Marketing Implementation Group Two (select one):

• COM 3160 - Health Communication
• COM 3220 - Intercultural Communication
• COM 3420 - Media Analysis and Criticism
• COM 3610 - Visual Communication
• ENG 3307 - Social Media: Rhetoric and Design
• ENG 3309 - Approaches to Everyday Discourse
• ENG 3312 - Writing for Nonprofit Organizations

Departmental Writing (select one): Cannot count to meet other groups.

• ENG 2103 - Transmedia Storytelling
• ENG 2106 - Writing for Main Street
• ENG 2219 - Multimedia Writing & Design
• ENG 3307 - Social Media: Rhetoric and Design
• ENG 3309 - Approaches to Everyday Discourse
• ENG 3312 - Writing for Nonprofit Organizations

Total Program Hours: 56

BA/MS Pathway Program

The Bachelor of Arts in Marketing offers an Accelerated Bachelor’s to Master’s Pathway Program for academically qualified McDaniel students. For more information visit here.