BUA 2217 - Professional Selling & Sales Management

Credits: 4
The study of the professional selling and sales management processes as they relate to marketing strategy and the marketing mix. Professional selling focuses on concepts for solving customer problems, delivering effective sales presentations, negotiating, and building/maintaining interpersonal relationships throughout the sales lifecycle. Sales management emphasizes the role of the sales manager as planner, decision-maker, recruiter, and leader of the organization’s sales team.
Prerequisite(s) 32 completed credits